Jesse Wu is an award-winning creative director, designer, and storyteller who has spent more than a decade building brands in sports and entertainment.

He got his start working with University of Maryland Women’s Basketball during back-to-back Final Four runs. After moving to Los Angeles, he worked at NBC prior to spending five years at USC Athletics, rising from Director of Graphic Design to Art Director. In 2023 he moved to the university side as Creative Director for USC Auxiliary Services, where he led brand, web, app, email, video, and campaign work for a university’s business units.

Since leaving USC, Jesse has partnered with brands like Nike, Amazon, Under Armour, US Figure Skating, Prime Sports, and others on projects spanning integrated campaigns and brand launches, large-scale apparel and merchandise, social content, and visual identity systems. His work has been recognized by Hashtag Sports, Sports Business Journal, GDUSA, and the Davey Awards.

Outside of work, Jesse enjoy’s spending time with his wife and kids, staying active, and rooting for his Dallas Cowboys and Mavericks!

Contact Jesse or request resume here.