Johns Hopkins Women’s Lacrosse 2023

Client
Johns Hopkins Women’s Lacrosse

Service
Branding, Visual Identity, Social Media

Project Overview

Branding and visual identity work for the Johns Hopkins Women’s Lacrosse team.

Collage of urban textures and architecture, including a city building, a concrete wall, a brick wall, and a person wearing a striped shirt.

Graphics and Templates
I built out three sets of graphics based on Hopkins’ jersey colors - blue, white, and black. By integrating concrete textures around Baltimore, sleeve stripes from the uniforms, a blue jay feather pattern in the background, and typography from the Hopkins’ brand style guide, I were able to create a holistic graphics package with a unified look for the Johns Hopkins Lacrosse team.

Three promotional posters for a game day at Loyola, featuring an African American woman in a sports jersey, smiling and celebrating. The posters display the game date, time, and location at Homewood Field, with a Loyola logo and background colors of black, blue, and gray.
Graphic template for a starting line-up chart for a sports team, divided into left, center, and right sections, with placeholders for player names, last names, jersey numbers, and positions, featuring team logos and branding.
Jacksonville University women's lacrosse promotional flyer with photos of players, including a smiling player holding her jersey, and a group celebrating on the field. Text highlights match details against Loyola on Saturday, February 18 at 1:00 PM at Homewood Field.
Promotional graphic featuring a young female lacrosse player in a blue uniform and glasses, holding a lacrosse stick with a yellow ball, alongside a larger headshot of a smiling woman with blonde hair; text includes "Johns Hopkins Women's Lacrosse," "Maeve Barker Attack," and the title "All-Region."
A female lacrosse player in a white Hopkins jersey with number 18, holding a lacrosse stick with a yellow ball, running on a field with a background design featuring the text 'All American.' The image promotes Ava Angello, a midfielder for Johns Hopkins Women's Lacrosse.
Two young female athletes in black and blue uniforms with soccer cleats and holding a lacrosse stick, standing in front of a large blue background with a White Lion logo. The girl on the left has the number 4 on her shirt and is the Maeve Barker award recipient, holding a lacrosse stick over her shoulder. The girl on the right has the number 12 and is the Bailey Cheetah Sportmanship Award recipient, adjusting her shirt collar.
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